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"SAIC is a FORTUNE 500® scientific, engineering, and technology applications company that uses its deep domain knowledge to solve problems of vital importance to the nation and the world, in national security, energy and the environment, critical infrastructure, and health. BlueGlobe International LLC consistently provides language services on a global scale which meet the strict vendor standards required by SAIC."


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AAAS

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A Good Way to Promote your Business to an International Audience

Tuesday, 20 April 2010 12:56

The most common promotional or awareness approach many companies utilize today is the practice of providing and distributing brochures, manuals, and leaflets to a targeted audience. No doubt, each plays an important role, yet they can also be cumbersome, uninspiring, and unable to express a real feeling for what an organization does, and/or how they operate. At this point, a language translation service plays a major and vital supporting role. In this article, you will learn more about the growing popularity of language translation services, and why one should promote their business by using utilizing the services such companies offer.

No matter the size of a company, be it large or small, every business organization always sets goals to promote their business. For many companies, entering into the international marketplace is a major, long term goal. International entry often proves to be a most effective method of propelling a company into higher profitability, increased market share, and rapid growth. Yet a key question always remains in need of answer … how to successfully market the company and to promote the products or services it offers to foreign consumers? Without doubt, the most appropriate solution should be an effective and mode of communication to accurately convey information. Providing correct information to prospective customers, regardless of their location, can be a catalyst to success. Or, information improperly or inaccurately conveyed can prove disastrous.

Marketing experts universally agree that when it comes to business communications, the art of providing accurate information for products or services is paramount. A professional language translation can make a huge difference in the acceptance of a product or service, and at times it can “make or break the deal”. For this reason, and by utilizing this logic, most businesses operating on an international or localized basis are more and more willing to spend large portions of marketing and/or advertising budgets on professional quality language translations. Relaying accurate information from the source language(s) to target language(s) is ‘the name of the game”.

Today, most companies have a website(s), implementing accurate website translations which provide a variety of promotional benefits. In fact, offering an accurate website translation from a source language to languages of targeted audiences can be profitable for any business. Generally, English is the common language most websites utilize, but regional search engines do not index pages with English content. Therefore, by translating every page of website, a marketing expert can get a higher listing on these regional search engines. And, a concise, accurate website translation can cause significant results and “traffic increases” by implementing foreign keyword searches on major international search engines.

In the business world, time has always been considered money. Thus, by utilizing professional language translation services, a marketing expert or businessman can attend to more urgent work, allowing the language service company to ease the stress caused by performance needs. And most certainly, the translation of business and/or legal documents, or financial/accounting reports, has proven to be a major component to maximize the profits and minimize costs of any business.

Today, a variety of professional language translation companies offer services on a global scale. Yes, the services they offer may be slightly more expensive than the services offered by a freelance translator. However, a professional company not only guarantees accuracy and quality of services offered, they also guaranteed performance and ability to meet tight deadlines. “Time being money”, the costs for such services is minimal when compared to potential profits from increased market share on a global basis.

Hire multilingual website translation services and attract your target audience in their local language. International offers specialized language translation services in more than 200 languages with maximum accuracy and 100% satisfaction. They have expertise in website translation, tattoo translation, financial, legal, medical, tourism, marketing document translation.

 

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